RolesAug 4, 2025·5 min read
The marketing resume: campaigns to numbers
Marketing is the most quantifiable function there is. If your bullets have no numbers, you're underselling.
Every campaign has a metric
Reach, conversion, CAC, pipeline, revenue. 'Ran social campaigns' becomes 'Grew qualified leads 30% via a reworked paid-social funnel.'
Own the channel and the result
Show what you managed and what it produced. A channel without a result is a task; a channel with a result is a hire.
Tools in a skills block
Analytics, ad platforms, CRM and content tools belong grouped and visible — recruiters search them. The bullets carry the persuasion.
Match the specialism
SEO, lifecycle, brand and growth are different jobs. Tailor the resume to the specialism the posting actually wants.